A business manager who used to sell LED lamps made fun of it
A business manager who used to sell LED lamps made fun of it. It is difficult to find the beautiful LED lamp in Foshan;s home lighting market, because at present, the LED lamp in Foshan area is mainly used in the model project and image project. It is estimated that it will take 3 or 5 years for the LED lamp to become the leading role in the household lighting industry.
Current situation: market share is almost blank
The business manager recalled that he was responsible for the promotion of LED lights in home lighting. In 2009, the company handed over the entire Foshan market to him, who knows how hard to support nearly a year, he had to resign automatically. The reason why he resigned was that he couldn't make money. Business managers earned money from performance commissions. Foshan LED home lighting market is almost blank, the LED lighting market is basically concentrated in the field of public lighting, home lighting business can not be carried out at all, the day of getting a base salary every month is really hard, their team resigned collectively. I heard that up to now, the company has not set up LED home lighting department.
Foshan Research Institute of Sun Yat-sen University is a research center specializing in semiconductor lighting system. Huang Zhiguo of the Intellectual Property Department of the Research Institute believes that the market share of LED lighting in Foshan is really low. Designers of decoration companies have also confirmed that there are few customers who use LED for home decoration, while developers are not interested in using LED for home lighting in new buildings because of the high cost.
The advantages of LED lamps are obvious, but why are they absent in the field of household lighting? As far as Foshan is concerned, because the design, processing and manufacturing capabilities of traditional lighting lamps are very strong, if more and more beautiful lighting styles can be introduced on the basis of satisfying the heat dissipation of Bulkhead Light Suppliers, it is estimated that in 3-5 years, LED can become the leading role of household lighting.
High cost
At present, the high cost of LED is an indisputable fact. Although the cost of LED light source is decreasing year by year, the cost of the coordination of heat dissipation structure, driving power supply and other parts of the LED light source is also very considerable. The reason is the material price factor, but also a large part of the processing input. At present, many manufacturers have introduced self-designed lamps and lanterns, which has resulted in a substantial increase in the cost of mould, processing and so on. At present, the cost of producing a common LED lamp in domestic enterprises is generally maintained at about 200 yuan. The high cost is the biggest obstacle for LED to enter the home lighting market, which is unacceptable to many citizens.
Unstable performance
One company renovated and replaced the interior lighting with LED lamps sponsored by member companies. But soon changed back to the energy-saving lamp, no way, always out of such a problem, every month have to be repaired, very troublesome. I don't know whether to save energy or not. The cost of maintenance is higher than that of using energy-saving lamps, the company said. At present, when LED enters home lighting, it will face some development bottlenecks such as performance uncertainty, for example, the heat dissipation of LED is a big problem; and the most important thing is that LED is directional, directly viewed with the naked eye, it will feel very dazzling, and it will be easy to fatigue in a short time.
Positioning embarrassment
Customers are reluctant to choose LED lights as home lighting because they # feel that the grade is too low. Affordable LED lamp is certainly more luxurious decoration, luxury decoration lighting is more popular is the crystal lamp, the price is tens of millions of yuan.
Many industry insiders said that the LED lamp is actually a common consumer product, but sold to more than 200 yuan, obviously its positioning is more embarrassing. It belongs to the model of low or not high, locate fast consumables, the price is too high, ordinary people can not accept; locate high-end luxury goods, many people feel that it is not qualified.
